Four distinct visual directions for Bella's mobile art studio business — each a complete, deployable concept exploring a different position in the market.
Warm, serif-led and gallery-grade. Fraunces display + Inter body, terracotta accents on cream. Reads like a design magazine — the strongest expression of "designer-led." Best all-rounder; pairs with the PDF brand.
Clean, bold and contemporary. Space Grotesk display, sharp geometry, electric coral accent on white. Confident and design-forward — leans into the "studio" identity. Strong for corporate and stylish private.
Vibrant, tactile and energetic. Fraunces Black + Nunito, rounded shapes, multi-colour palette. The most approachable and fun — leans toward kids, parties and social. Still premium, never chirpy.
Moody, high-end and refined. Cormorant Garamond + Jost, gold on near-black, generous spacing. The most premium and corporate-leaning — positions the studio as an atelier. Ideal for high-ticket corporate and weddings.
Same business, same offering — four different brand positions.
| Concept | Vibe | Best for | Type | Palette | Risk |
|---|---|---|---|---|---|
| 01 Editorial | Warm, gallery, premium | All segments — safest premium bet | Fraunces + Inter | Cream / terracotta / ink | Low — broad appeal |
| 02 Modern | Bold, geometric, confident | Corporate, stylish private | Space Grotesk | White / coral / yellow | Low–med — less warm |
| 03 Playful | Vibrant, tactile, fun | Kids, parties, social | Fraunces Black + Nunito | Cream / coral / mint / yellow | Med — may undersell corporate |
| 04 Dark Luxe | Moody, refined, atelier | High-ticket corporate, weddings | Cormorant + Jost | Near-black / gold | Med — may feel cold to kids/parties |